Mercedes-Benz of Midlothian Earns Dealer of the Year Award
Mercedes-Benz of Midlothian is awarded a 2022 Dealer of the Year Award in Virginia by DealerRater, a leading car dealer review and reputation management platform and company of Cars.com. The Dealer of the Year Award recognizes auto dealerships across the U.S. and Canada that are evaluated first-hand by shoppers and report best-in-class in customer service, quality of work, friendliness, pricing, and overall experience in their reviews in their state.
“DealerRater.com experienced record consumer review volume in 2021 – more than 1.1 million. This is a strong testament to the ability of dealers and their teams to adapt quickly to new shopping expectations. They’ve stepped up in a big way to meet consumer needs with outstanding service, and Mercedes-Benz of Midlothian stood out among its peers,” said DealerRater General Manager Jamie Oldershaw. “It is imperative, not just during challenging times, but also when our industry returns to normal to deliver above and beyond customer experiences to car shoppers and Mercedes-Benz of Midlothian provided superior customer service in 2021.”
Successful dealers engage with customers, a critical component to their success.
The digital engagement of employees at dealerships proved especially critical this past year as car shoppers conducted the bulk of their research and vehicle purchases online. Award-winning dealers on average responded to customer reviews over five times more frequently than non-winning dealers. Dealers that go above and beyond traditionally respond within 24 hours.
Additionally, about 91% of winners provide their staff with Employee Profile Pages on DealerRater, which allows car shoppers to ask questions and connect with individual salespeople at a dealership before ever stepping on the lot.
DealerRater, a Cars.com company, is a leading car dealer review and reputation management platform that empowers dealerships to efficiently grow their brands by accelerating, automating and amplifying positive review generation across digital channels. By offering a product suite that allows qualified dealerships to manage their digital presence and build and maintain their online reputation, DealerRater helps dealers drive new customer connections every day, achieve higher SEO rankings and, ultimately, generate higher-quality leads that close, faster.
Founded in 2002, DealerRater reviews cover 44,000 U.S. and Canadian dealerships, including a network of more than 5,000 Certified Dealers, that reaches an audience of more than 34 million consumers each month.